SHANGHAI, Aug. 14, 2018 /PRNewswire/ -- According to a recent report jointly issue by the China Tourism Academy and Ctrip.com, tourists traveling abroad during this summer may account for 1/5 of all Chinese outbound tourists year round. These tourists are able to enjoy payment convenience offered by UnionPay via its acceptance network across 170 countries and regions, covering more than 25 million merchants and 1.7 million ATMs.
With the continuous expansion of UnionPay's acceptance network online, it is more convenient for cardholders to make online reservation. From January to July this year, UnionPay's transaction volume at major OTA websites increased by more than three times. UnionPay Online Payment is available on official websites of 69 international airlines.
UnionPay's acceptance network continues to expand
A Chinese tourist recently posted on his blog about his travel experience in Japan last month, and mentioned that he paid for taxi fare with his UnionPay card on Miyako Island. So far, UnionPay is accepted not only in traditionally popular travel destinations such as Hong Kong, Macau, Japan, Singapore, Malaysia, Thailand, Europe, America and Australia, but also in emerging travel destinations such as Central Asia, Africa and Latin America. UnionPay is available at duty-free shops, specialty stores, tourist attractions, as well as restaurants, hotels, supermarkets, gas stations, transportation tools and entertainment establishments.
Taking the transportation sector as an example, UnionPay is accepted at taxis in 12 countries and regions outside mainland China, including Singapore, Japan, the United States, and the UAE. Among them, almost all taxis in Australia and New Zealand accept UnionPay cards. Tourists may also use UnionPay cards to buy tickets on Amtrak, the major passenger railroad service in the United States, metros in Russia, and all the buses in Macau.
This summer, self-driving tourists can also use UnionPay cards to pay for car rentals at popular destinations. So far, UnionPay is accepted at all of Hertz's stores in the United States, Thailand and Australia. Other major car rental brands such as Thrifty, Budget, AVIS and Ace have also accepted UnionPay cards.
Online travel booking with UnionPay cards becomes popular
With the rapid expansion of the acceptance of UnionPay cards at travel booking online merchants such as airlines, hotels and OTAs, it is much more convenient for Chinese outbound tourists to make reservations online. Cardholders can now book hotel rooms, airline tickets and travel programs at websites including Agoda, Booking, Expedia, Travelzoo, and Australia iTrip. The official website of the six major hotel groups such as the Peninsula, Mandarin Oriental, and Four Seasons also accept UnionPay cards.
Previously, UnionPay is already accepted for flight booking at the website of airlines including United Airlines, Air France, Lufthansa, Singapore Airlines and All Nippon Airways, etc. This year, about 10 more airlines such as Russian Airlines, Jetstar Airlines, Singapore Cool Air and Taiwan Evergreen Airlines have started accepting UnionPay. Tourists may log on to the official website of these airlines and select "UnionPay Card" as their payment option to complete payment via UnionPay Online Payment. Some airlines also provide webpages in the Chinese language.
Cardholders can enjoy abundant benefits this summer
Since its launch, the "Global Travel Season" summer campaign is widely embraced by tourists because of its wide scope, substantial discounts and popular participating merchants. As of this October, tourists are able to enjoy unique benefits and privileges in 70 popular tourist destinations in more than 40 countries and regions. For example, cardholders may enjoy discounts at famous museums including the Metropolitan Museum in the United States. Royal Caribbean Cruises offer special privileges to UnionPay cardholders, and Legoland Malaysia, San Francisco Bay Aquarium and other theme parks are also offering UnionPay cardholders discounts.
Moreover, UnionPay Tax Refund service is available at more than 300,000 merchants in 44 countries and regions outside mainland China. The tax is directly refunded to the UnionPay card designated by the cardholder in RMB without the need for currency conversion and saves tourists' time. Besides the traditional tax refund at airports, cardholders may also get Early Tax Refunds in 14 countries and regions, which helps UnionPay cardholders receive refunds immediately after shopping.
How Hangzhou is taking on the role of "Water Sports Utopia"
HANGZHOU, China, Aug. 14, 2018 /PRNewswire/ -- The 14th FINA World Swimming Championships (25m) will be held in Hangzhou from December 11 to 16, 2018. The first phase of public booking will be available around late September this year and the second phase will start in early October.
As a top-notch gathering, athletes and swimming fans are looking forward to the event. Over 900 athletes are expected to attend it, representing around 150 nations. According to a report done by Zhejiang Online, this event is sure to bring a surge of not only affecting Hangzhou's tourism, attracting foreigners from different countries around the world, but also further raising their ranks as an National Fitness Site. With less than four months till the event, sports enthusiasts alike are holding their breath and not just underwater.
Hangzhou has been the city for a number of aquatic sports, attracting sports enthusiasts alike, sports range from padding to competitive swimming. To go along with that there have been a number of recent sports competitions taking place in Hangzhou as well including the Hangzhou Gongshu Chinese Kayak Tour, the World Swimming Conference, various exhibitions, grand award ceremonies and the upcoming 2018 FINA World Swimming Championships in December.
Though paddling is not quite popular in China, it has been prevalent in Europe and US for a long time. Paddling is a competitive and recreational water sport, which is usually divided into kayaking and canoeing. Hangzhou Bingjiang launched its first paddling tourism line in March, giving outdoor enthusiasts a good opportunity to relax in Hangzhou.
Following that up on June 23 , 2018 Hangzhou Gongshu Chinese Kayak Tour was held on the Xitang river as a tribute to the Grand Canal. Over 150 kayak experts at the time from put on a performance. Because of the effort of the "Five Waters" program, the natural bodies of water in Hangzhou have been gradually improving over the years. According to an interview conducted by a reporter of Jiang Xin News, founder and senior coach of Hangzhou Kayak Club stated, "the water quality has improved a lot and the scenery on both areas of the river are becoming more beautiful, even being completely underwater is not a problem at all."
KUALA LUMPUR, Malaysia, Aug. 14, 2018 /PRNewswire/ -- As food contamination issues increase alarmingly in Malaysia, it is crucial to advocate the consumers on raising the bar on food safety and hygiene standards from farm to fork. Rentokil Initial, a global leader in pest control and hygiene solutions, is committed to be an advocator for this cause and recently invited customers from various sectors to attend the Pest and Total Hygiene (PATH) workshop at Jen Hotel in Penang and Double Tree by Hilton in Johor Bahru on the 5th and 9th of July respectively. Meanwhile, the workshop in Kuala Lumpur was held at Aloft Hotel on the 11th July. The theme for 2018 workshop was "Achieving Sustainable Supply Chain Risk Management".
In the supply chain system, everyone plays a significant role in ensuring food safety standards. Contamination can happen at any point along the supply chain - from raw material, production, distribution and right up till it reaches customer's plate. The causes of food contamination can be hard to trace, and varies from pest infestation, unhygienic food handling practices and also storage issue. One of the recent cases of food contaminations that happened along the supply chain was in April 2018, when the Ministry of Health (MOH) Malaysiarecalled two brands of canned sardine from China due to contaminated with dead worms.
In the PATH Workshop, Carol Lam, the Managing Director of RI Malaysia said, "The world population is going to reach 8.6 billion by year 2030 and due to globalised supply chain, the supply chain risk management has become more challenging than ever. This is why Big Data and science-based Integrated Pest Management (IPM) together with good hygiene practices can come together to help you in achieving sustainable supply chain risk."
As new technology continues to innovate the food processes, transparency and tractability of data are becoming more important to ensure food safety standards are complied. In the recent PATH Workshop, Rentokil Initial has also collaborated with Ministry of Health (MOH) and global food safety audit body, AIB International to share on food safety legislation as well as pre-requisite requirements.
Having identified the issue of food contaminations, MoH continues to emphasise on the importance of adhering to food safety legislations. Partnership between government and key players of various industries in the supply chain will ultimately help to have better proactive approach in managing food safety risks in Malaysia.
"In achieving food safety standards, all industries in the supply chain are required to fulfil the Pre-Requisite Programme (PRP) through implementation of pre-requisite food safety programmes such as sanitation, good manufacturing practice (GMP), allergen control, Integrated Pest Management (IPM) and others. IPM is one of the most crucial components and Rentokil Initial addresses the needs of pest control through the execution of ERDM- Execution, Restriction, Destruction and Monitoring process," said Anthony Raschke, the QA Director of AIB International.
If you want to minimise risk of food contamination in your business, it is important to engage the right partner for your pest control management and hygiene solutions. Rentokil Initial, a trusted pest control and hygiene solutions partner, believes in protecting people and enhancing lives always.
About Rentokil Initial Malaysia
At Rentokil Initial Malaysia, there are 2 brands that are focused on providing the best services with nationwide coverage, fast response and expert technical knowledge: Rentokil Pest Control and Initial Hygiene.
A new wave of Korean luxury food is coming to Hong Kong
SEOUL, South Korea, Aug. 14, 2018 /PRNewswire/ -- In recent years, interest in Korean health foods has grown significantly in Hong Kong. From August 16-20, Pohang Good Food Association members --IDO TEA and YounSunAe Cactus will be joining the 2018 HKTDC Food Expo to be held at the Hong Kong Convention and Exhibition Center (Booth No. 3C-E13).
Previously, the two health food manufacturers have earned the "Youngilmanchingu" certification from the North Gyeongsang provincial government, proving them as unique, effective and trustworthy health foods. The companies will be showcasing their products under the same roof with other Pohang Good Food Association brands over the 5-day exhibition.
Using traditional fermentation techniques and traditional Korean herbal ingredients, IDO TEA brings a new breeze of Oriental herb to you by producing fermented herbal tea drinks that are tasty which everyone can enjoy. Each drink is made with perfectly and methodically measured formula using unique mixture of Korean herbal ingredients. For instance, "Renewing Tea Drink" is a health drink for detoxification. "Good night tea" and "Light tea" have different functions as their names suggested.
With cutting-edge technology that keeps nutrients and natural flavors intact, YounSunAe Cactus produces health foods using palm cactus, Siberian Ginseng, and raspberry. Its products are made using only eco-friendly raw materials from Korea under clean facilities certified with "HACCP". "Happygapy Cactus", "Happygapy Raspberry" and "Happygapy Siberian Ginseng" are some of their best sellers. The company is now exporting good taste and health-friendly beverages to Hong Kong.
In addition to the two companies mentioned above, "Hanter Food" will alsobe bringing hand-made jam made of oligosaccharides without any added sugar. "Gotjutgal" will also showcase its traditional salted fish sauce, including fish sauces that are made with sardines and anchovies. Visitors of the expo will be able to meet a variety of food from members of the Pohang Good Food Association, all at the same booth.
As food security is becoming a more controversial topic,don't miss the great opportunity to meet up with trustworthy and new health foods from Korea and enjoy discounted prices at the upcoming show inHong Kong.
SINGAPORE, Aug. 14, 2018 /PRNewswire/ -- Kaligo Solutions has announced the appointment of Evert de Boer as a member of its Strategic Growth Advisory Board. The Advisory Board has been established to provide Kaligo Solutions with an enhanced set of skills and expertise to further support the company's rapid global expansion.
Mr. De Boer, who is Managing Partner of On Point Loyalty, a global airline loyalty consultancy firm, brings extensive experience in the fields of airline loyalty programs, their financial partnerships, and investment and ownership structures.
Prior to joining On Point Loyalty, Mr. De Boer oversaw the growth of Aimia's international travel business as the General Manager of Business Development. During this time he led the execution of Aimia's investment in AirAsia BIG as well as advising numerous airline loyalty programs on developing structural and financial growth strategies. Mr. De Boer has authored several publications on airline loyalty, including his 2017 pioneering book Strategy in Airline Loyalty.
A native of the Netherlands, Mr. De Boer has lived and worked in the Netherlands, Canada, the United Arab Emirates, and is currently based in Singapore.
On his appointment, Evert de Boer said, "I am very excited to be able to contribute to the future success of Kaligo Solutions. What makes Kaligo Solutions stand out for me, is the combination of their exceptional management team, agile technology with a proven ability to bring new and innovative products to market in record time. Their rapidly increasing global footprint is testament to that."
About Kaligo Solutions
Kaligo Solutions is the global leader for the launch and management of end-to-end loyalty solutions. Established in Singapore in 2014 with offices across APAC, Europe and the Americas, Kaligo Solutions enables 80+ of the world's leading loyalty programmes to drive engagement through highly innovative and purpose driven rewards experiences.
With custom-built solutions leveraging innovative loyalty technology such as their TransferConnect points transfer marketplace and TravelEdge powered white labels complemented by award winning end-to-end loyalty program management, marketing and analytics capabilities, Kaligo supercharges the world's leading loyalty programmes with delightful experiences that build lasting customer loyalty.
Bounces off the white summer alongside the harbour
HONG KONG, Aug. 13, 2018 /PRNewswire/ -- This summer, Harbour City, the largest shopping mall in Hong Kong, teams up with SNARKITECTURE, the renowned New York-based collaborative and innovative design studio, to create their first interactive art installation in Hong Kong -- "BOUNCE". It is a tailor made art campaign from the idea of enlarging the ordinary bouncy ball to combine with their signature "pure and white design" staging on Harbour City's unique outdoor location from 10 Aug to 2 Sep, 2018. Meanwhile, an installation featuring a massive invasion of balls is also held at the Gallery by the Harbour.
Bounce, an art installation designed by Snarkitecture is now showing at Harbour City.
Harbour City's newest art installation, Bounce, designed by New York base firm Snarkitecture.
Snarkitecture new art installation at Harbour City
Harbour City's newest art installation, Bounce, designed by New York base firm Snarkitecture.
Harbour City specially invites the New York design studio, SNARKITECTURE to create their first exhibition in Hong Kong. By transforming the familiar into the extraordinary, SNARKITECTURE makes architecture perform the unexpected. They have done an innovative signature installation "The Beach" in National Building Museum in Washington D.C., Paris, Bangkok and Sydney before. Their work received a lot of international media attention and become the "hot-pick" for many instagrammers.
"BOUNCE" is an immersive and interactive installation designed by SNARKITECTURE, which is building a large "stadium" situated along the Hong Kong waterfront. To investigate the boundaries between art and architecture, this time they are using the concept of "bouncy ball" to create a surreal interactive playground. The visitors are invited to roll, lift and toss hundreds of enlarged 300%, 1-meter diameter white "bouncy ball" in the outdoor stadium. The stadium is also an iconic cage structure defined by a series of white steel frames. The nature of the public art installation encourages visitors to create their own unique playing experiences. Kids and adults alike will enjoy their moments in this remarkable stadium.
Harbour City X SNARKITECTURE "BOUNCE" interactive Installation Date: 10 /8 - 2/9, 2018 Time:11am to 7:30pm (Each session starts from 00:00 and 00:30) Location: Ocean Terminal Forecourt, Harbour City Each Session Times: 20minutes* Fee: Free Remark: Quota applies for each session. Participants can get the entry ticket one hour before each session. First come, first served, limited quota, while stock last.
SNARKITECTURE - Massive Invasion of Balls at Gallery by the Harbour
Gallery by the Harbour will also echo with the theme "BOUNCE" and use the massive invasion of white and silver large spheres to fill up the gallery. Visitors can enter the world of bouncy balls and take photos of the special design and installation. Besides, the gallery is also selling the limited edition merchandise of the exhibition which include "BOUNCE" tee, pin and bouncy balls.
Date: 10 /8 - 2/9, 2018 Time: 11am - 10pm Location: "Gallery by the Harbour" (Shop 207, Level 2, Ocean Centre, Harbour City)
SNARKITECTURE is a New York-based collaborative practice established to investigate the boundaries between art and architecture. The name is drawn from Lewis Carroll'sThe Hunting of The Snark, a poem describing the "impossible voyage of an improbable crew to find an inconceivable creature." In its search for the unknown, SNARKITECTURE creates architectural-scale projects, installations, and objects.
SNARKITECTURE's work focuses on the reinterpretation of everyday materials, structures and programs to new and imaginative effect. With a conceptual approach centered on the importance of experience, the studio creates unexpected and memorable moments that invite people to explore and engage with their surroundings. By transforming the familiar into the extraordinary, SNARKITECTURE makes architecture perform the unexpected.
CHENGDU, China, Aug. 13, 2018 /PRNewswire/ -- Every summer of the past decade, young students from world-renowned universities such as Harvard, Yale, Oxford, Cambridge and from China's top universities will gather in Xinjin, a waterside city in western China. A small city like Xinjin attracts world-famous universities to visit for its old and elegant water sport, namely rowing.
This year, the 9th (2018) International University Rowing Regatta in Chengdu, China, reignited people's passion for rowing. With an inclusive attitude and an international vision, Xinjin gathered students from elite universities at home and abroad, once again drawing global attention.
Xinjin Seeks to Turn itself a Well-known City of Rowing Regatta
As the poetry goes, "The lofty wall safeguards the Three Qin Districts. The five grand ports can be seen through mists." from Wang Bo, a great Chinese poet in Tang dynasty, the "five grand ports" is believed to refer to Xinjin, the city famous for its location where five rivers meet.
Water prospers and inspires Xinjin, giving rise to an age-old surviving of water sports. Legend has it that Xinjin had developed the tradition of dragon boat race in the Tang dynasty. Du Fu, the "Poet-Sage" of China, specially visited Xinjin to watch the grand race. In the Qing dynasty, the dragon boat race transformed to an annual event. Although the distinct history of birth and development between rowing and dragon boat race, the similar shapes and racing style linked them together. Consequently, rowing turned to be a mass sports activity and a signature event of Xinjin.
With success in the previous nine sessions, International University Rowing Regatta has evolved from a local sports competition to a grand comprehensive cultural event with global fame and reputation that combines international elements and folk customs. Acting not only as a platform for learning skills, rowing race also builds a bridge for Chinese and overseas youths.
Especiallythis year, Xinjin has built a permanent professional competition venue, putting greater efforts to the construction of Chengdu as "World Famous City for Competitions" and to shape brand competitions. This move has perfected the competition-related supporting facilities, improved the fairness and impartiality, and made competitions more professional.
During the process, Chengdu International University Rowing Regatta has become a resounding competition IP.
Xinjin Rises to Fame from a Rowing Race
Rowing in its sport form developed in England in the 1700s, beginning from the competition among watermen that provided ferry service on the River Thames.
Since its birth, the modern rowing has been labeled as an intercollegiate race among "world-famous universities". The first rowing race was held in 1715 to commemorate the coronation of the King of England. Such rowing race between Oxford University and Cambridge University first took place in 1829, which has developed as a classic intercollegiate sporting event since 1856. Over the past 180 years, the race has been held every year except for occasional breaks due to the two World Wars. Given this long-lasting history, rowing race is considered as the oldest sporting event in the world.
In recent years, it has begun to catch on in noted universities in China. Dating back to July 1999, the Peking-Tsinghua Rowing Competition triggered the mass participation of other well-known domestic universities. In 2009, Xinjin held the International University Rowing Performance & Celebrating of Traditional Dragon-Boat Festival, opening the dialogue with international rowers. In the next year, the successful holding of the First International University Rowing Regatta in Xinjin made the city officially the top-choice venue for such events in China.
"Xinjin Power" Emerges as World Influence
The hosting of international competitions has given the Xinjin a worldwide attention.
What makes Xinjin so fascinating is not only about the passion of rowing and dragon boat race, but also the unique charm it gives out.
Enjoying prime location, this city is termed as the "South Gate" of Chengdu. In addition, as the "cradle of China's private economy", it has cultivated a large number of well-known private enterprises at home and abroad such as New Hope Group and Chengdu Xinzhu Road & Bridge Machinery Co., Ltd. By far, Xinjin houses 14 Fortune Global 500 enterprises, 42 listed companies, and 35 upstream and downstream firms engaged in transportation equipment. In 2017, it reached a regional GDP of over RMB 30 billion, ranking 16th among the top 100 small and medium-sized counties and cities in China with the greatest investment potential.
Nowadays, Xinjin plays a major role in Chengdu's "South Extension" area. It is more than a crucial material distribution center and traffic hub in western Sichuan, but a must-passed place for Sichuan's economic and technological development to the southwest.
Following the strategic positioning of building Xinjin a "sub-center of southern Chengdu and a riverside park-like city", this city will be moulded into a southern central city, a high-end industrial innovation city, a gateway and hub city in southern Chengdu, and a modern riverside park-like city in Chengdu's next new-round master plan.
In terms of resources, Xinjin boasts five rivers, two mountains, wetland resources, an all-connected green network, a 33 km2 of green city center, several livable and industry-friendly new towns, and three industrial functional areas, namely the Tianfu New Area Industrial Park West, Tianfu AG Expo Park, and Pear Flower Valley Cultural Tourism District. By leveraging these advantages, it endeavors to create an impression of "a city built among parks, a city scattered with parks".
It is believed that what impressed these worldwide students most is not only the fierce competitions, but also the exquisite and graceful modern city of Xinjin and the hospitality and inclusiveness of its people.
A solution that goes beyond the classic dashboard to help tell the story of travel program performance
HONG KONG and SINGAPORE, Aug. 13, 2018 /PRNewswire/ -- Egencia®, the leading full-service digital travel management company (TMC), announces the launch of Egencia Analytics Studio, an enhanced data visualisation and analytics platform to help companies bring their travel program story to life. Travel managers can explore data visually, discover hidden insights, identify new sources of savings and optimise spend across travel categories – air, hotel, train and car.
"We live in a world where data is everywhere, but it's only useful when you can turn data into actionable insights," said Alex Kaluzny, CTO, Egencia. "Understanding the data and using it to make decisions that benefit your business is just the beginning - we continue to evolve the Egencia Analytics Studio to bring the power of predictive analytics to our customers."
Being data-driven is key for any business to remain competitive. However current travel management company reporting systems require travel managers to spend hours searching through multiple files to merge rows of offline and online data to obtain actionable insights, often requiring support from data specialists. Egencia Analytics Studio delivers a consolidated view through visual renderings and customisable widgets, with various angles and filters, such as the ability to visualise the impact of advance purchase in correlation with policy and travel typology (international, domestic, transborder, etc.).
Travel managers can now create compelling reports to share with the organisation's finance, procurement and human resources departments. Armed with information to help them answer questions quickly and precisely, travel managers are able to increase their impact to their company.
To see Egencia Analytics Studio in action, please join us at booth 1434 at GBTA San Diego on August 13 - 15, or visit the Hong Kong and Singapore websites to learn more.
Egencia – business travel from Expedia Group – elevates corporate travel programs and traveler satisfaction. As the only solution with the same personalized experience across every touchpoint, the world's most relevant travel options and exceptional 24/7 customer care, Egencia improves compliance and savings for companies large and small globally.
From the original digital travel management company to today's leading business travel management platform, Egencia takes businesses where they need to go. Connect with us at egencia.com or @Egencia to see the difference when business travel begins with you.
SEOUL, South Korea and SINGAPORE, Aug. 13, 2018 /PRNewswire/ -- If you wish to know about "Templestay," it would be a good opportunity to visit the NATAS Holidays 2018 that will be held for three days from August 17 to 19 at the Singapore EXPO Hall. The Cultural Corps of Korean Buddhism will be attending the event again this year.
Experience Templestay at NATAS Holidays 2018 in Singapore
Templestay is a unique cultural program which lets visitors experience the life of Buddhist practitioners at traditional temples which preserve the 1,700-year-old of Korean Buddhism history. Templestay has received great attentions both from Korea and Singapore when it was aired on one of the popular TV shows, titled 'Superman Returns'. In one episode of the program, actor Song Il-Gook's triplets and entertainer Ko Ji-Yong's son went to a Buddhist temple and spent a couple of days there to learn how the monks live, eat, and mediate.
During the Expo, visitors are allowed to join diverse hands-on programs that are a symbol of Buddhism such as drawing handheld fan paintings, making traditional patterned coasters and lotus lanterns. Also, gifts will be given at the Expo to those who participate in promotional events advertised on the official Facebook page.
Since 2017, the Cultural Corps of Korean Buddhism has developed and launched travel packages such as Templestay in Singapore, Taiwan and Chinese-speaking countries. The two most popular tour packages are the two-day trip for mountain-climbing and Templestay, and the two-day trip for cycling and Templestay.
Ven. Wonkyeong, the Director of the Cultural Corps of Korean Buddhism said, "We are glad to be able to attend the NATAS Holidays 2018 again following last year, and to have a chance to introduce Templestay to the people of Singapore. We prepared a variety of experience programs that will, for sure, help busy city residents relieve their stress and bring psychological stability." He added, "If you have any chance to visit Korea, I strongly recommend you to experience Templestay in one of the beautiful Korean temples. "
Extends One Yuan Donation program to KFC and Pizza Hut digital loyalty program members
SHANGHAI, Aug. 10, 2018 /PRNewswire/ -- Yum China Holdings, Inc. ("the company" or "Yum China") (NYSE: YUMC) announced the official launch of the 2018 One Yuan Donation program. Held on an annual basis, the signature, nationwide campaign will take place from August 11 to August 31, 2018 in all KFC, Pizza Hut, Taco Bell, East Dawning and select Little Sheep restaurants across China.
In partnership with the China Foundation for Poverty Alleviation (CFPA), Yum China founded the One Yuan Donation program in 2008 to improve the health and wellbeing of children living in impoverished regions across China, as well as to ensure young people develop a better understanding of the value of a nutritious and well-balanced diet.
Over the years, Yum China has developed an effective fundraising platform that harnesses the power of giving back through scale. In addition to facilitating restaurant donations in over 8,000 restaurants across the country, mobile and online platforms have also become important channels for customers to contribute to this year's campaign. With over 135 million KFC loyalty program members and over 45 million Pizza Hut members, Yum China leverages its digital capabilities to provide an infrastructure that will allow this program to further expand its reach among customers in China.
"We embarked on this amazing journey 11 years ago and we are honored to have been able to touch the lives of hundreds of thousands of school children in impoverished regions across China. We could not have accomplished this without the generosity of our 460,000 employees and millions of customers," said Joey Wat, CEO of Yum China. "By embedding our digital capabilities into the One Yuan Donation program, we hope to expand the reach of this initiative and drive tangible change for thousands more children across China."
In celebration of the 11th anniversary of the program, Yum China and the CFPA have released "The Wing of Love" theme song, adapted from a poem written by a girl named Xie Qing, who was a survivor of the 2008 Sichuan earthquake and one of the first beneficiaries of the program. The song will be played in all KFC restaurants across the country during the campaign, spreading a message of love, compassion and gratitude.
About the One Yuan Donation Program
The One Yuan Donation program is one of the earliest examples of a Corporate Social Responsibility (CSR) program in China that advocates the concept that anyone can make an impact on society. Every year, the program runs in Yum China restaurants across China for up to 3 weeks, encouraging customers and employees to donate a single yuan to help enrich the diets of children in impoverished regions. It has made a significant impact on the lives of millions of people - for both those receiving and donating funds. In April 2018, the program was awarded the Best Community Program Award at the 10th annual Global CSR Summit.
As of the end of 2017, the One Yuan Donation program had raised over RMB 170 million from more than 110 million customers, providing over 37.4 million nutritious meals and benefiting more than 547,000 children across 10 provinces in China. The One Yuan Donation program has also helped to provide "Love Kitchen" equipment for 860 schools in impoverished communities across the country. In addition to providing nutritious meals, the One Yuan Donation program also enhances children's understanding of health and nutrition by distributing pamphlets and books on topics related to nutrition education. This serves to strengthen children's understanding of the importance of maintaining a healthy, well-balanced diet, as well as shape the way their families think about food and eating habits.
About Yum China Holdings, Inc.
Yum China Holdings, Inc. is a licensee of Yum! Brands in mainland China. It has exclusive rights in mainland China to KFC, China's leading quick-service restaurant brand, Pizza Hut, the leading casual dining restaurant brand in China, and Taco Bell, a California-based restaurant chain serving innovative Mexican-inspired food. Yum China also owns the Little Sheep and East Dawning concepts outright. As of the end of June 2018, the Company had over 8,100 restaurants and more than 460,000 employees in over 1,200 cities across China.