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大台灣旅遊網2018年9月21日 星期五
Chengdu to promote cultural exchange through physical bookstores as the City of Bookstores in China
Chengdu to promote cultural exchange through physical bookstores as the City of Bookstores in China

CHENGDU, China, Sept. 20, 2018 /PRNewswire/ -- The 2018 Chengdu International Bookstore Forum kicked off on September 14 in Chengdu, capital of Southwest China's Sichuan Province. Stakeholders from bookstores, publishing and culture gathered at the forum to discuss the new reading craze hitting the world, according to the Organizing Committee of the 2018 Chengdu International Bookstore Forum.

This Forum, themed "Reading, the New Wave", gathered the representatives from bookstores such as London Review Bookshop (U.K), Australian Booksellers Association (ABA), as well as publishing platforms including Bloomsbury Publishing (China) and Shanghai Century Publishing (Group) Co., Ltd. They delved into the three topics, i.e. "looking for future readers", "reaching readers through bookstores", and "different practices of innovation". The sponsor hoped this forum would enlighten ideas and circulate wisdom to promote future exchanges and cooperation in the international book industry.

The UK was the first guest of honor at the forum. At the opening ceremony, Carma Elliot CMG OBE, Minister (Culture and Education) at the British Embassy in Beijing, representative of the guest of honor, noted that China and the UK would have more and more cultural exchanges.

The Chengdu International Bookstore Forum has been held for three consecutive years.

"As shown by a lot of data, the share of e-books was declining in the past two years. I believe that paper books will keep pace with e-books ultimately," said Natalia de la Ossa, manager of London Review Bookshop.

The enduring core strengths of physical bookstores lie in the irreplaceable user experience and their aesthetics of life. Chengdu, as the host city of the forum, has vigorously promoted the construction and development of physical bookstores in recent years.

The Books and Periodicals Distribution Association of China, an authoritative organization in China's publishing and bookstore industry, summarized the development of physical bookstores in China in 2017, and granted the title of "2017 City of Bookstores in China" to Chengdu upon evaluation of factors including numbers, sizes, activity, and influence of bookshops. According to statistics, Chengdu had 3,463 bookstores in 2017, ranking second only to Beijing. Chengdu is among the top cities in China in quantity or quality of physical bookstores.

However, as the "City of Bookstores in China", Chengdu did more than constructing new bookstores. In Chengdu, bookstores not only sell books, but also offer spaces for cultural exchange, as well as showcasing the city's pursuit of aesthetics of life. The love of life and rich aesthetic taste of local people in Chengdu are fully revealed through those physical bookstores.

In addition to the huge volume, bookstores in Chengdu are also famous for their characteristics. Winshare Books at 9 Square Shopping Mall and Zhongshuge Bookstore Chengdu were titled China's Most Beautiful Bookstores in 2017. Decorated with various green plants, Winshare Books has created cozy atmosphere in its forest-like reading spaces, where the Kids Winshare is dedicated for children. In addition, the bookstore has also an exhibition space and a lecture area where a number of events are held regularly. Zhongshuge Bookstore, famous for its bold and exaggerated decoration style, employs a complex mode of business operation. There are other famous bookstores in Chengdu, such as JP Books, Fang Suo Commune, Yan Ji You and Sisyphe and each has its own characteristics. These bookstores have one thing in common: constantly trying a multi-level mode of business while ensuring the original high-quality reading experience.

The bookstores in Chengdu have made great efforts in the extended reading and trans-boundary integration to improve reading experience, which can also be regarded as the future trends of reading.

Li Lu, a new graduate from Sichuan University, wants to stay in Chengdu, even though her parents have arranged a stable job for her in her hometown. "Because such bookstores in Chengdu cannot be found in my hometown," said Lu. Lu chose Chengdu not only because of the bookstore, but also the unique cultural atmosphere here.

In Chengdu, the historical urban cultural background is integrated with the new fashionable lifestyle. In addition to the rapid development and improvement of economy and infrastructure, Chengdu has not lost its unique cultural advantage. Although this ancient city with a history of 2,300 years of civilization is embracing more and more shopping malls, luxury brands and modern entertainment venues, almost every shopping mall has one or more elegant bookstores, and the fame of "falling in love with reading in Chengdu" is gradually spreading.

"Reading is a comfortable way of life for Chengdu people," said Mao Jihong, founder of Fang Suo Commune. In Chengdu, bookstores, exhibitions and lectures have become an integral part of the citizens' cultural life.

Chengdu is shifting away from the stereotype that ties the city only with giant pandas. It is now becoming the forefront of Chinese cities as a livable city which spreads modern culture and embraces the aesthetics of life.

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Thu, 20 Sep 2018 21:35:00 +0800
TCEB unveils its 2019 strategy under a brand-new campaign "Thailand: REDEFINE Your Business Events"

The strategic plan focuses on promoting Thailand's position as a hub of ASEAN MICE.

BANGKOK, Sept. 20, 2018 /PRNewswire/ -- TCEB today announced a launch of its new brand marketing communication campaign "Thailand: Redefine Your Business Events". The new campaign has prompted the bureau to redefine its role as an industry's partner for success. Tapping into the growing opportunities from the country's economic development landscape and the expansion of Asia market, TCEB is committed to promoting Thailand's position as a hub of ASEAN MICE.

TCEB unveils its 2019 strategy under a brand-new campaign “Thailand: REDEFINE Your Business Events”
TCEB unveils its 2019 strategy under a brand-new campaign “Thailand: REDEFINE Your Business Events”

Mrs. Nichapa Yoswee, Senior Vice President of the Thailand Convention and Exhibition Bureau (Public Organization) or TCEB, said that Asia has been a fast-growing market for Thailand's MICE industry supported by remarkable growth rates of MICE travellers from ASEAN and CLMV Countries which increased 35% and 100% respectively. In addition, Asia is predicted to be a primary source market for the Meeting & Incentives Sector in 2019 powered by a rising trend of corporate travels in China, and the growth of travellers from India and Indonesia which are predicted at 11.3% and 8.7% respectively.

However, the global MICE market is changing with influences from social and technological developments. The upcoming trends are such as: an increasing focus on MICE activities that enhance active learning, and abilities to broaden fresh perspective and being adaptive; a development of online applications which assist event organisers to manage the show and enhance delegate's engagement, and a rising numbers of shows from new sectors such as Health and Wellness, Robotic Innovations and Start-up.

To take advantage of these global trends, TCEB has defined marketing strategies for 2019 which focus on four areas:

1.  To highlight Thailand's position as a Hub of ASEAN MICE -- a connecting point that provides market access to ASEAN and CLMV countries.

2.  To encourage new MICE events through the growing possibilities from the national economic policies including Thailand 4.0, the Eastern Economic Corridor (EEC), 10 S-Curve Industries and New S-Curve Industries.

3.  To redefine the organisation's role from a mere supporter and marketer of business events hosted in Thailand to become a facilitator, developer, thought leader, as well as enabler of the business events industry.

4. To promote Thailand's MICE industry through a new brand communication campaign "Thailand: Redefine Your Business Events."

"In this ever-changing world transformation is fundamental and inevitable, especially for business landscape. Capital is no longer a crucial part to drive business success but also abilities to broaden fresh perspective and being adaptive. Thailand welcomes business events with centric resources of knowledge, creativity and culture, enhanced with professional-driven mindset. Business events are now opportunities for getting valuable experiences, inclusive collaboration and sustainably grow together. This concept is a touchpoint of TCEB's new brand campaign 'Thailand: Redefine Your Business Events'. Along with the new campaign, the role of TCEB will be redefined from a mere supporter and marketer to a co-creator, a thought leader, and to work in a deeper and wider partnership and collaboration with stakeholders. With the green light from the Thai government and the growing opportunities from the country's economic landscape, TCEB is committed to proactively strengthening the Thai MICE industry through close collaboration with alliances and promoting Thailand as a MICE hub in the region," said Mrs. Nichapa.

For the fiscal year 2019, TCEB estimated that Thailand will welcome 1,419,890 overseas business travellers generating 130,200 million baht in revenue to the country.  The forecast is based on TCEB's proactive marketing strategies which are aimed at attracting more numbers of mega-sized events and premium MICE groups. Also, TCEB has developed a series of supporting tools to enhance experiences for international delegates. Plus, funding programs are offered to attract new events and upgrade existing events. Meanwhile, the bureau is introducing incentives packages such as Exhibiz in Market program to raise the sale of exhibition space, and ASEAN + 6 Privilege to boost show visitors from target countries.

During 18 - 20 September 2018, Thailand is hosting the 26th IT&CMA and the 21st CTW Asia-Pacific 2018 at the Bangkok Convention Centre at CentralWorld, Bangkok.  The IT&CM Asia is recognised as the leading international MICE event centred in Asia-Pacific. The show has been held in Thailand for 17 consecutive years and will continue until the year 2020. This year, the show expects to welcome 2,646 trade visitors from 52 countries. At the show, TCEB showcases Thailand's leadership position as a MICE hub through the Thailand Pavilion, a platform where 69 leading MICE suppliers including domestic and international hotels, and Meetings and Incentives operators are presenting products and services to overseas trade partners. This year, the pavilion's space was expanded to 600 sqm, the expansion area is allocated to highlight innovation in MICE products that are in line with TCEB's new brand campaign.

For further information, please contact: Corporate Communications Department, Thailand Convention and Exhibition Bureau (Public Organization)

Ms Parichat Svetasreni

Tel: +66 2 694 6009

Email: parichat_s@tceb.or.th 

Ms Paniyada Mulalin

Tel: +66 2 694 6091

Email: paniyada_m@tceb.or.th 

a publicist: Ms Thittaya (Jang) +6694 323 5641, Mr. Sorasak (Earth) +6689 406 5544

 

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Related Links :

http://www.tceb.or.th

Thu, 20 Sep 2018 20:44:00 +0800
Hong Kong Airlines adds Macao to network with new TurboJET codeshare

HONG KONG, Sept. 20, 2018 /PRNewswire/ -- Hong Kong Airlines has announced that it will add the entertainment centre of Macao to its growing network, following the signing of a codeshare agreement with ferry services company, TurboJET.

Hong Kong Airlines adds Macao to network with new TurboJET codeshare
Hong Kong Airlines adds Macao to network with new TurboJET codeshare

The new partnership, which is the first of its kind for Hong Kong Airlines, will see TurboJET add the airline's "HX" code onto its multiple daily ferry services between SkyPier at Hong Kong International Airport and Macao Outer Harbour Ferry Terminal.

From 26 September 2018, Hong Kong Airlines customers travelling to Macao via Hong Kong, as well as those departing Macao for other destinations via Hong Kong will be able travel on the codeshare ferry service. The schedule for ferry services out of Hong Kong is from 1100-2200 every day, while daily services departing Macao are from 0715-1945.

As an added benefit, the baggage allowance for both ferry and flight segments are identical. Regardless of the travel class on TurboJET's ferry service, passengers booked on Hong Kong Airlines Business and Economy Class will be entitled to the same amount of baggage that they would receive when travelling with the airline.

The codeshare ferry service will be available for sale starting from 20 September 2018, and purchasable globally through travel agents. Customers can book up to ten months ahead of their planned travel date and change their itinerary by simply contacting their travel agent.

Hong Kong Airlines Commercial Director Mr. Michael Ma said: "We are delighted to partner with TurboJET to offer convenient air-to-sea connections for our customers travelling to Macao via Hong Kong. With just one itinerary, visitors to Macao will enjoy a seamless connection to one of the world's greatest entertainment centre in the Pearl River Delta region."

The Director of Macao Government Tourism Office (MGTO), Maria Helena de Senna Fernandes, said: "We are always happy to see different tourism operators come together to present solutions to facilitate travelling to Macao. The smoother sea-air transport services brought by the new Hong Kong Airlines codeshare agreement with TurboJET will benefit visitors from near and afar. With the convenience brought by this service, more visitors will be encouraged to come to Macao -- a destination recently designated a UNESCO Creative City of Gastronomy -- and experience our east-meets-west heritage listed by UNESCO, our state of the art integrated resorts, the rich calendar of events, and more, as we pave the way to transform the city into a world centre of tourism and leisure."

About Hong Kong Airlines

Established in 2006, Hong Kong Airlines is a full-service airline firmly rooted in Hong Kong. The airline flies to nearly 40 destinations across Asia Pacific and North America, and currently maintains 79 interline and 18 codeshare agreements with multiple airline partners. Hong Kong Airlines operates one of the youngest fleets in the world, it has been awarded the internationally acclaimed four-star rating from Skytrax since 2011.

About TurboJET

TurboJET is the largest intermodal transport operator in the Guangdong-Hong Kong-Macao Bay Area, managing and operating the strongest high-speed ferry fleet in Asia. Its 24-hour frequent passenger ferry services provide over 200 sailings between Hong Kong, Macau and major cities in the region every day, handling more than 15 million passenger trips annually. In 2003, TurboJET pioneered the sea-air intermodal transfer service at Hong Kong International Airport to link up major international airports in the region, providing travellers a hassle-free journey with the convenience of enjoying upstream check-in service together with baggage tag through service that bypasses immigration clearance procedures.

For more information, please visit:
Website: www.hongkongairlines.com 
Facebook: www.facebook.com/hkairlines 
LinkedIn: Hong Kong Airlines
Instagram: hkairlines
Twitter: @hkairlines

Photo - https://photos.prnasia.com/prnh/20180920/2243501-1 

Related Links :

http://www.hongkongairlines.com

Thu, 20 Sep 2018 18:06:00 +0800
Food Quality Management takes center stage at Food Japan 2018

Food quality, functional food, halal products and innovative technology continues to gain traction in Southeast Asia

SINGAPORE, Sept. 20, 2018 /PRNewswire/ -- Food Japan 2018, organised by OJ Events Pte Ltd, returns to Singapore for the seventh year running, to bring together F&B businesses from across Japan and Southeast Asia. The exhibition is ASEAN's most prolific showcase of authentic Japanese food and beverage (F&B) products, culinary techniques and novel technologies.

Food Quality Management takes center stage at Food Japan 2018
Food Quality Management takes center stage at Food Japan 2018

Formerly known as Oishii Japan, Food Japan 2018 will be held at Suntec Singapore Convention and Exhibition Centre Hall 401-402 from 25 to 27 October 2018.

The three day long exhibition will see food quality management take center stage at Food Japan 2018. The superior quality of Japanese F&B products, which are subject to rigorous quality checks and produced using advanced food safety techniques will receive the spotlight.

Nippon Suisan Kaisha, a subsidiary of NISSUI Group, utilizes a vertically-integrated operation to ensure the safety of its marine produce such as  kurose buri (yellowtail) and pollock roe. Tsukuba Dairy Products adopts an integrated hygiene management program, along with hazard analysis and quality management certifications to reduce the risks of cross-contamination in the processing of its dairy and nut products.

With more and more consumers turning to healthier alternatives, the event will showcase key exhibitors responding to this demand. Morinaga Nutritional Foods will be bringing to the event an extensive range of dairy products which includes its vegetable oil free, full-dairy creamer Creap.

Daiei Foods will bring to the event various Halal-certified fishery food products -- a nod to Japan's growing interest in Muslim-majority countries such as Malaysia and Indonesia. 21 Max New Solution will showcase its latest line of productivity-boosting rice cookers -- KUBOTA. These devices are designed to help restaurants cope with the challenges of a restricted labor force.

Over 200 exhibitors are expected to attend Food Japan 2018, which will play host to specialities from various Japanese prefectures. 35% are participating for the first time, bringing fresh seasonal produce, delectable ingredients, sake and cutting-edge Japanese technology to the region.

"Japan's agriculture, forestry and fishery exports surpassed JPY435 billion in the first half of 2018, a significant increase over the same period last year -- this suggests consumer trust towards Japanese food export is on the rise. To maintain this momentum, we want to highlight key trends such as food quality, functional food and halal products at Food Japan 2018 to further cement Japan's leadership position in the food and beverage industry in Southeast Asia," said Mr Masanao Nishida, Director of Food Japan.

The organizers of Food Japan will also be launching a brand new service by collaborating with various exhibitors to provide consolidated shipment for buyers. This value-added service aims to streamline logistics for purchases made at the event, providing greater convenience to buyers.

In addition to Singapore Tourism Board (STB), Food Japan 2018 is also backed by 17 supporting banks and 11 organisations including Japan External Trade Organisation (JETRO), Japan Tourism Agency (JTA), the Ministry of Agriculture, Forestry and Fisheries (MAFF), the ASEAN-Japan Centre, Council of Local Authorities for International Relations (CLAIR), the Embassy of Japan, Singapore Exhibition & Convention Bureau, the Japan Food Machinery Manufacturers' Association (FOOMA), Singapore Chefs' Association (SCA), Food and Beverage Management Association Singapore (FBMA) and Singapore Hotel and Tourism Education Centre (SHATEC).

For more information on Food Japan 2018, please visit http://www.oishii-world.com/en/

Food Japan 2018 Information

Opening Hours:

Trade -- 25 to 26 October - 10.00am to 5.30pm daily
Public -- 27 October - 11.00am to 4.30pm

Admission Fee & Registration:

Trade - Online pre-registration: Free; Onsite registration: $20 per person
Public - $4 per person. Free admission for children 12 years and below.

Address:

1 Raffles Boulevard, Suntec City, Singapore 039593

About Food Japan Executive Committee

Food Japan Executive Committee (of OJ Events Pte Ltd) is helmed by professionals with a strong track record in organizing leading trade shows in various sectors, including the food and beverage (F&B) sector. The company was set up with the aim of supporting Japanese enterprises keen on tapping international markets by providing effective sales and marketing platforms for their products and services. Food Japan is one such platform for the F&B industry.

For more information, please visit: http://oishii-world.com/en/

Photo - https://photos.prnasia.com/prnh/20180919/2242210-1

Related Links :

http://www.oishii-world.com/en/

Thu, 20 Sep 2018 10:22:00 +0800
Players in 95-km race on the first contest day of Wulong Mountain Quest

CHONGQING, China, Sept. 19, 2018 /PRNewswire/ -- The 2018 China International Mountain Quest and the 2018 China Mountain Outdoor Sports Series (Chongqing, Wulong) continued to see thrilling contests Tuesday, with 29 teams from home and abroad competing in an over 95-kilometer long quest including bridge descent, kayaking, mountain biking and cross-country running in Wulong, Chongqing, according to the Publicity Department of Wulong District Committee of Chongqing Municipality.

Contestants are racing in a kayak competition on September 18. (PRNewsfoto/Wulong Publicity Dept.)
Contestants are racing in a kayak competition on September 18. (PRNewsfoto/Wulong Publicity Dept.)

Contestants had to descend 200 meters from the bridge to the Wujiang River, and then proceeded with a 25-kilometer kayak across the river. After landing, the players rode the mountain bike and traveled through the picturesque Baima Mountain whose name comes from an impressive love story. Players wrapped up their quest with a 10-kilometer cross-country running after bicycling for more than 60 kilometer in the Baima Mountain Forest.

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Players are competing in a bridge descent contest on September 18. (PRNewsfoto/Wulong Publicity Dept.)
Players are competing in a bridge descent contest on September 18. (PRNewsfoto/Wulong Publicity Dept.)

The team from the Zunyi Medical University are racing in the mountain bike cycling competition on September 18. (PRNewsfoto/Wulong Publicity Dept.)
The team from the Zunyi Medical University are racing in the mountain bike cycling competition on September 18. (PRNewsfoto/Wulong Publicity Dept.)

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Wed, 19 Sep 2018 13:48:00 +0800
Hainan Culture Enters Russia

MOSCOW, Sept. 19, 2018 /PRNewswire/ -- As the song On the Field of Hope played with leaves sounded in the exhibition hall of Chinese Cultural Center in Moscow on September 17, the Russian audience were immediately attracted by this unique form of performance and applauded repeatedly to express their appreciation.

On September 17, "Hainan Culture Enters Russia" event of China was held in the Chinese Cultural Center in Moscow, capital of Russia.
On September 17, "Hainan Culture Enters Russia" event of China was held in the Chinese Cultural Center in Moscow, capital of Russia.

On September 17, "Hainan Culture Enters Russia" event of China was held in the Chinese Cultural Center in Moscow, capital of Russia, in a bid to enhance the Russian people's understanding of Hainan culture and promote the culture exchange and cooperation between Hainan Province of China and Russia.

Wang Qi, official of the Publicity Department of Hainan Provincial CPC Committee, said that the event showcased the local customs and culture of Hainan to the audience. He also expressed his hope to further deepen the Russian people's understanding of Hainan through this exchange event.

Agamov Alexander Matveevich, executive director of World Without Borders, a tourism association in Russia, said that he deeply appreciated the event for they could enhance mutual exchanges between China and Russia. Because of the experiences accumulated in tourism, he has a deeper understanding that only by promoting tourists' in-depth understanding of the destinations, can they inspire greater willingness of tourists to travel. Russian tourists have strong interests in visiting places of historic interest and in understanding local customs and practices of tourist destinations. The event was very helpful in making more Russians understand Hainan.

As the song On the Field of Hope played ended, Chen Liang, deputy head of Hainan Provincial Ethnic Song and Dance Ensemble, played Katyusha, a Russian song, bringing the atmosphere to a climax. Later, traditional ethnic dances, erhu solo, and ensemble of ethnic musical instrument were staged. The audience recorded the performances by their mobile phones.

According to Chen, the audience were every enthusiastic and the atmosphere was very good. He was rather proud to introduce Hainan culture to Russian audience. At the event, 80 photographic works were also displayed, showing tourism in Hainan including scenic spots, products, and services.

More than 150 Chinese and Russian friends participated in the event.

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Wed, 19 Sep 2018 13:20:00 +0800
Overseas Influencers' Experience of Beijing TCM Tours Held Successfully

Tourism Products Enriched by Culture and Tourism Integration, Marketing Methods Innovated by Influencers Experience

BEIJING, Sept. 19, 2018 /PRNewswire/ -- Hosted by Beijing Municipal Commission of Tourism Development (BMCTD), a series of activities for overseas influencers to experience Chinese medicine tours in Beijing was launched in Beijing in September 2018.

The launching ceremony was held at Xinglin Teahouse of Guangyuyuan, a famous time-honored brand of Chinese medicine, on September 18th. Influencers from Beijing's major inbound travel markets including Russia, Spain, Mexico, Malaysia and other countries, representatives of Chinese medical practitioners and brands, domestic and overseas media representatives in Beijing participated in the press conference. Participants experienced Characteristic Chinese medicine health-care projects including acupuncture, herbal pills making, and shadowboxing during the conference.

The influencers experience activity held this year developed more projects than that in previous years. The music diagnosis bed, infrared medical examination, sachet production, moxibustion experience, ear acupuncture experience, health-care exercise, and characteristic medicated diet were further experienced on the basis of traditional massage and other regular experience.

According to officials from Beijing Municipal Commission of Tourism Development (BMCTD), based on the Chinese medicine health culture, the activity deeply explores and integrates various contents of Beijing traditional Chinese medicine health tourism industry chain and improves the quality, connotation, and practicality of Chinese medicine health products. Through integrating the Chinese medicine health culture into all links of the travel products and adopting influencers and their social media promoting, the Chinese culture and Beijing culture could be publicized, the popularity and influence of Beijing traditional Chinese medicine cultural tourism products in the international market could be improved, Beijing inbound tourism products could be enriched and better marketing effect could be achieved by innovative cross-border integration of tourism with other cultural elements such as traditional Chinese medicine.

Wed, 19 Sep 2018 09:51:00 +0800
Chinese Dairy Leader Yili Deepens Commitment to World-class Quality via Innovation

BEIJING, Sept. 18, 2018 /PRNewswire/ -- Chinese dairy leader Yili announced an upgrade of its European R&D Center and a rechristening of the center to Yili Innovation Center Europe at a press conference held at Netherlands-based Wageningen University on September 12, 2018. The announcement received wide attention from industry insiders. At the event themed "Innovation Brings Empowerment and Connects to the World", Yili Group executive president Zhang Jianqiu said that with the upgrade, Yili Innovation Center Europe will deepen its cooperation with Wageningen University in terms of research and development, talent exchanges, resource sharing and continued collaboration on future projects, helping the dairy leader become a world-class trendsetter and innovator.

At a summit focused on the topic of world-class quality based on international standards, professors and researchers from Wageningen University, one of Europe's leading universities in the field of life sciences, dairy laboratory Qlip and invited Chinese mothers expressed their opinions on the current trends taking place across the global dairy industry as well as Yili's ongoing commitment to world-class standards, innovation and R&D.

Partners with top-level university to boost development of a global dairy industry

Wageningen University, one of the world's top 100 universities and one of the leading universities in life sciences and agriculture, has been collaborating with Yili for four years. The upgrade will serve to further deepen the relationship. Yili also plans to collaborate with additional universities, research institutions and other partners as well as invite more experts in the field to join its R&D team. The Chinese dairy leader has it in their roadmap to further explore cutting-edge technologies in terms of healthy products with a focus on life science, nutrition and health, food safety and technologies. The upgrade will help Yili keep up with latest global development trends and better serve the Chinese market.

Partners with top-level laboratory to create highest industry standards

Qlip, the world's largest dairy testing lab, is well-known for stringent testing and evaluation standards, foresight and authoritativeness. Its internationally-proven quality standards are the world's strictest. Qlip's executives had earlier toured Yili pastures, commenting that Yili has been in full compliance with all international standards.

Yili's cooperation with Qlip is another testament to its world-class standards, paving the way towards witnessing the Chinese firm's transformation into an international dairy leader.

The press conference demonstrates not only Yili's high attention to R&D, ongoing commitment to high quality, but also the global community's recognition of its innovative competence and endless pursuit of world-class standards.

Yili Innovation Center Europe also serves as testament to Yili's efforts in establishing partnerships worldwide, setting and enhancing world-class standards and working towards the development of a fully globalized international dairy industry via innovation. Yili aims to collaborate with partners, enhance efforts at innovation and speed up the expansion roadmap beyond the home market to enable everyone, everywhere on this planet, to live a healthier life.

Tue, 18 Sep 2018 15:16:00 +0800
All About Inc. Launches Global Site "Local Creators' Market" to Connect Japan to World through Local Craftwork under Government Support

- Recruiting "SANCHI Communicators" for Content Creation and Local PR to Help Develop Local Japanese Craftwork into Local Brands -

TOKYO, Sept. 18, 2018 /PRNewswire/ -- All About, Inc., the company that operates All About Japan, an information site showcasing the appeal of Japan to a global audience, has set up "Local Creators' Market" to support the creation of local brands based on local craftwork and assist with their overseas expansion by bringing together overseas market specialists and creators under the support of the Ministry of Economy, Trade, and Industry. Local Creators' Market is recruiting communicators who will work with craftwork creators in selected regions to help publicize the project.

(Logo: https://kyodonewsprwire.jp/prwfile/release/M100558/201809147952/_prw_PI4fl_lXrd11hC.png)

For 2018, six regions were selected from the many regions that applied for the project:
Aizu, Fukushima Pref. ("mishima amikumi zaiku" basketwork)
Gunma Pref. (silk production)
Seto, Aichi Pref. ("seto-yaki" pottery)
Kainan, Wakayama Pref. ("kishu shikki" lacquerware)
Kurashiki, Okayama Pref. ("hanpu" canvas)
Hamada, Shimane Pref. ("sekishu washi" handmade paper)

A revamped English-language website for the project, underway since 2017, was relaunched on September 4, 2018, specializing in showcasing Japanese local products. Through the site, the project is seeking to reach a large audience and generate interest in unique local products and the regions where they are created.

"Local Creators' Market": https://local-creators-market.com/

Local Creators' Market has also joined forces with several e-commerce sites, including NIHON ICHIBAN and Dongjia, to make local craftwork available for purchase by shoppers worldwide.

Recruiting Communicators to Share Japanese Craftsmanship with the World
Besides sharing information about craftsmanship in each region to audiences in and outside Japan, Local Creators' Market is also recruiting "SANCHI Communicators" who will work with passionate craftwork creators in the six selected regions, share information about local products and support local PR and translation activities for observation teams and buyers.

Creative Communicators Sought: https://local-creators-market.com/recruit  
(Image: https://kyodonewsprwire.jp/img/201809147952-O1-fqGyglPF)

Those appointed will be issued an annual passport that helps cover transportation costs to the region and be provided with housing, so they can experience the traditional Japanese lifestyle and culture that are at the heart of the local products and techniques. Communicators will have the chance to connect with each region's nature, history, cuisine and community as they carry out their work.

About the Local Creators' Market Project
Diving in to discover the techniques, stories, appealing points of brands and local regions, Local Creator's Market aims to create branding that considers both outbound and inbound elements, while also sharing information about the regions' craftwork worldwide and conducting sales promotions. Leveraging networks of local governments, manufacturers and related industries, the project seeks to expand overseas demand by inviting industry experts and buyers to the selected local areas to experience the regions and traditions firsthand.

This project combines All About Japan's network and experience with Japanese government projects with a team of top-class experts, such as Akira Miyake, the overall producer of the project and former editor-in-chief of Kateigaho International Edition, an English-language magazine about Japanese culture, and Atsushi Takada, the brand management leader for Toyota Motor Corporation's Lexus.

About "All About Japan"
All About Japan, launched in September 2015, is an overall information site about Japan that provides detailed information about a broad range of topics, including tourism, cuisine, culture and technology. Based on a vision of "discovering and sharing Japan's appeal from a global perspective, "the site's original articles are written by a network of 500 writers, experts and bloggers, shared in five languages -- English, Chinese (simplified and traditional), Thai and Korean.

Official website: http://allabout-japan.com/en/

Cision View original content:http://www.prnewswire.com/news-releases/all-about-inc-launches-global-site-local-creators-market-to-connect-japan-to-world-through-local-craftwork-under-government-support-300714157.html

Related Links :

http://allabout-japan.com/en

Tue, 18 Sep 2018 15:00:00 +0800
CNN's Destination India explores health and wellness retreats across the country

Theme week debuts on September 17, with a 30-minute program airing on September 22

HONG KONG, Sept. 18, 2018 /PRNewswire/ -- India is known to be a destination with roots steeped in the traditions of wellness and spirituality. It has flourished through centuries making it the ideal destination for a perfect mental and physical detox. The country is home to some of the world's oldest, wellness traditions and unprecedented powerful healing techniques. This season of CNN's 'Destination India' focuses on the most unique wellness locations across India known for their unique traditions and natural experiences.

CNN’s Destination India explores health and wellness retreats across the country
CNN’s Destination India explores health and wellness retreats across the country

Highlights of the 30-minute special include:

Wellness for Everyone

The Anahata Healing Centre - India's finest yoga retreat is Bangalore's one stop destination for natural healing experiences. Founder Kiran Ravandar brings his expertise of a decade under one roof, providing a philosophy for health and wellness. Coming from a small village outside of Bengaluru, where he opened the Anahata Healing Arts Center in 2014, the center welcomes individuals where they can reconnect with themselves and with nature through a "simplistic lifestyle." The center also offers a unique cultural exchange through yoga and the ancient art of Ayurveda, both extremely popular with the local community and with visitors. The doors of the center are always open making it a natural healing place for everyone.

Healing powers of Nature

While modern medicine is truly a marvel in India, Dr. Issac Mathai takes a more natural approach to healing focusing on the five elements of nature (earth, water, air, fire and ether). Dr. Mathai runs the Soukya International Holistic Health Center in Bangalore which provides an excellent service from hydro-baths to mud body wraps. His goal is to eliminate toxins in the body which he says are the root cause of diseases. The center is known for its traditional holistic healing that compliments medical treatment focusing on a complete approach to health.

Silence! How long could you go without saying a word?

Vipassana meditation is a non-sectarian technique to purify the mind. This ancient meditation practice has been in India for centuries which brings the body a real sense of peace and nirvana to lead a happy, purposeful life. CNN travels to one of India's leading Vipassana retreat, Dhamma Giri Vipassana International Academy to find out more about the 10-day practice that requires one to train their brain to stop reacting to the vicissitudes of life - in complete silence.

Breathing your way to a better self 

Thousands of people travel to India every year to master the art of yoga. A soulful sojourn in the verdant lap of the Himalayas houses the beautiful Ananda Spa, sitting atop the spiritual town of Rishikesh. The spa offers the magic of pranayama, a form of yoga that focuses solely on breathing. Considering the extreme commercialization of Yoga around the world, Ananda takes you back to its purest, most traditional form.

Spa Cuisine -- Atmantan Wellness Centre

Spa cuisine, as a concept, has always been misunderstood as tasteless, capturing mini portions of ultra-healthy, weight-loss friendly food. However, Atmantan Wellness Centre re-defines the cuisine philosophy, amalgamating the food synergy where flavors and nutrients are skillfully combined to serve the body in the best and most delicious way. The culinary sophistication which the center offers, paints every plate like an artwork and is mindfully prepared with organic, locally sourced food. The culinary team at Atmantan sees food as one of life's pleasures and goes above and beyond to ensure that their guest's palates are pleased.

'Destination India' is produced by CNN Vision, the global creative production powerhouse of CNN International, which brings the world's breath-taking diversity into cinematic focus, telling stories that inspire audiences around the world.

Watch the promo here: https://cnn.it/2xgjxUm  
'Destination India' images: https://bit.ly/2M3OfEK 
Website: www.cnnvision.com
Instagram: @cnnvision

The 30-minute special 'Destination India' airs at the following times:

Airtimes for 30-minute special:
Saturday, 22nd September at 2330 HKT
Sunday, 23rd September at 0300 HKT
Wednesday, 26th September at 1630 HKT
Thursday, 4th October at 1630 HKT

About CNN International

CNN's portfolio of news and information services is available in seven different languages across all major TV, digital and mobile platforms reaching more than 475 million households around the globe. CNN International is the number one international TV news channel according to all major media surveys across Europe, the Middle East and Africa, the Asia Pacific region and Latin America and has a US presence which includes CNNgo. CNN Digital is a leading network for online news, mobile news and social media. CNN is at the forefront of digital innovation and continues to invest heavily in expanding its digital global footprint, with a suite of award-winning digital properties and a range of strategic content partnerships, commercialised through a strong data-driven understanding of audience behaviours. Over the years CNN has won multiple prestigious awards around the world for its journalism. Around 1,000 hours of long-form series, documentaries and specials are produced every year by CNNI's non-news programming division, CNN Vision. CNN has 36 editorial offices and more than 1,100 affiliates worldwide through CNN Newsource. CNN International is part of Turner, a WarnerMedia company.

Photo - https://photos.prnasia.com/prnh/20180918/2240764-1

Tue, 18 Sep 2018 13:38:00 +0800

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